{"id":31,"date":"2026-10-17T18:39:35","date_gmt":"2026-10-17T18:39:35","guid":{"rendered":"https:\/\/www.instabot.gr\/blog\/?p=31"},"modified":"2026-10-17T18:39:35","modified_gmt":"2026-10-17T18:39:35","slug":"engagement-rate-instagram","status":"publish","type":"post","link":"https:\/\/www.instabot.gr\/blog\/engagement-rate-instagram\/","title":{"rendered":"Engagement rate Instagram: \u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cc \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc"},"content":{"rendered":"<div class=\"tldr\">\n<ul>\n<li>\u03a4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b4\u03cd\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2: \u03b4\u03b9\u03b1\u03b9\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 followers \u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03bf reach \u03c4\u03b7\u03c2 \u03b1\u03bd\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7\u03c2.<\/li>\n<li>\u03a4\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd. \u0388\u03bd\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03ac\u03bd\u03c9 \u03c4\u03bf\u03c5 1% (\u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf\u03c5\u03c2 followers) \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03cc.<\/li>\n<li>\u03a4\u03bf Instagram \u03b4\u03b5\u03bd \u03b4\u03af\u03bd\u03b5\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c3\u03c4\u03b1 Insights. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc \u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03b1.<\/li>\n<\/ul><\/div>\n<p>\u0388\u03bd\u03b1 \u03b5\u03c3\u03c4\u03b9\u03b1\u03c4\u03cc\u03c1\u03b9\u03bf \u03c3\u03c4\u03bf\u03bd \u0392\u03cc\u03bb\u03bf \u03b1\u03bd\u03b5\u03b2\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf \u03bd\u03ad\u03bf \u03c0\u03b9\u03ac\u03c4\u03bf \u03b7\u03bc\u03ad\u03c1\u03b1\u03c2. \u0397 \u03b1\u03bd\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03b9 150 likes \u03ba\u03b1\u03b9 5 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1. \u039f \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7\u03c2 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03cd\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03be\u03ad\u03c1\u03b5\u03b9 \u03b1\u03bd \u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03ae \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03c4\u03bf\u03c5. \u0397 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf engagement rate Instagram, \u03c4\u03bf\u03bd \u03b4\u03b5\u03af\u03ba\u03c4\u03b7 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03c0\u03cc\u03c3\u03bf\u03b9 \u03b5\u03af\u03b4\u03b1\u03bd \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b1\u03bd \u03bc\u03b1\u03b6\u03af \u03c4\u03bf\u03c5.<\/p>\n<p>\u03a3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03c9\u03bd social media \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf <a href=\"https:\/\/datareportal.com\/reports\/digital-2025-greece\" rel=\"nofollow noopener\" target=\"_blank\">DataReportal<\/a> (\u0399\u03b1\u03bd\u03bf\u03c5\u03ac\u03c1\u03b9\u03bf\u03c2 2025), \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd 7,32 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03af \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c4\u03bf 73,5% \u03c4\u03bf\u03c5 \u03c0\u03bb\u03b7\u03b8\u03c5\u03c3\u03bc\u03bf\u03cd. \u0395\u03b9\u03b4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03c4\u03bf Instagram, \u03c4\u03bf <a href=\"https:\/\/napoleoncat.com\/stats\/instagram-users-in-greece\/\" rel=\"nofollow noopener\" target=\"_blank\">NapoleonCat<\/a> \u03ba\u03b1\u03c4\u03ad\u03b3\u03c1\u03b1\u03c8\u03b5 5.936.600 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c4\u03bf\u03bd \u0399\u03bf\u03cd\u03bd\u03b9\u03bf \u03c4\u03bf\u03c5 2026, \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 25-34 \u03b5\u03c4\u03ce\u03bd. \u039c\u03b5 \u03c4\u03cc\u03c3\u03bf \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc, \u03b7 \u03b1\u03c0\u03bb\u03ae \u03ba\u03b1\u03c4\u03b1\u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd likes \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af.<\/p>\n<p>\u0397 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b1\u03bd \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03cc \u03c3\u03bf\u03c5 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc. \u0391\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 10.000 followers \u03ba\u03b1\u03b9 \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9\u03c2 50 likes, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2. \u0391\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 500 followers \u03ba\u03b1\u03b9 \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9\u03c2 50 likes, \u03bf \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c3\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac.<\/p>\n<h2>\u03a0\u03ce\u03c2 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf engagement rate Instagram<\/h2>\n<p>\u0394\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03ad\u03bd\u03b1\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7. \u039f\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c5\u03c2. \u039f\u03b9 \u03b4\u03cd\u03bf \u03c0\u03b9\u03bf \u03b4\u03b9\u03b1\u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf\u03b9 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 followers \u03ae \u03c3\u03c4\u03bf reach.<\/p>\n<p>\u039f \u03c0\u03c1\u03ce\u03c4\u03bf\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c9\u03c2 \u03c0\u03b1\u03c1\u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03c4\u03ae \u03c4\u03bf\u03c5\u03c2 followers. \u0397 <a href=\"https:\/\/sproutsocial.com\/insights\/instagram-engagement-rate\/\" rel=\"nofollow noopener\" target=\"_blank\">Sprout Social<\/a> \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03b5\u03b9 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 (likes, \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1, saves, shares) \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b9\u03c1\u03b5\u03af \u03c4\u03bf \u03ac\u03b8\u03c1\u03bf\u03b9\u03c3\u03bc\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c4\u03c9\u03bd \u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03c9\u03bd. \u03a4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03b1\u03c3\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c0\u03af 100. \u0397 \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf\u03c2 \u03b1\u03c5\u03c4\u03ae \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af \u03c4\u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03c4\u03c9\u03bd followers \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03bf\u03c2.<\/p>\n<blockquote>\n<p>\u03a5\u03c0\u03b5\u03c1\u03c4\u03b9\u03bc\u03ac \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b9\u03ba\u03c1\u03bf\u03cd\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03bf\u03c4\u03b9\u03bc\u03ac \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03c5\u03c2.<\/p>\n<p> <cite>Socialinsider<\/cite> <\/p><\/blockquote>\n<p>\u039f \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ac \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf reach, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c4\u03bf\u03c5\u03c2 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03b4\u03b1\u03bd \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7. \u0397 <a href=\"https:\/\/blog.hootsuite.com\/calculate-engagement-rate\/\" rel=\"nofollow noopener\" target=\"_blank\">Hootsuite<\/a> \u03b8\u03b5\u03c9\u03c1\u03b5\u03af \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c4\u03cd\u03c0\u03bf (Engagement Rate by Reach &#8211; ERR) \u03c4\u03bf\u03bd \u03c0\u03b9\u03bf \u03b4\u03b9\u03b1\u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf. \u0394\u03b9\u03b1\u03b9\u03c1\u03b5\u03af\u03c2 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03bf reach \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03b1\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9\u03c2 \u03b5\u03c0\u03af 100. \u0397 <a href=\"https:\/\/later.com\/blog\/instagram-engagement-rate\/\" rel=\"nofollow noopener\" target=\"_blank\">Later<\/a> \u03b4\u03af\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1: \u03b1\u03bd \u03bc\u03b9\u03b1 \u03b1\u03bd\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03ad\u03c7\u03b5\u03b9 500 likes, 50 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1, 100 saves \u03ba\u03b1\u03b9 25 shares \u03c3\u03b5 reach 10.000, \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 6,75%.<\/p>\n<figure class=\"gfx gfx-cmp\" id=\"g1\" role=\"group\" aria-label=\"\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf Engagement Rate\">\n<div class=\"gx-h\"><span class=\"gx-k\">\u03a3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u00b7 \u03a4\u03cd\u03c0\u03bf\u03b9<\/span><strong>\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf Engagement Rate<\/strong><\/p>\n<p>\u039f\u03b9 \u03b4\u03cd\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c4\u03b5 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u03ba\u03b1\u03b8\u03ad\u03bd\u03b1.<\/p>\n<\/div>\n<div class=\"gx-cmp-wrap\">\n<table class=\"gx-cmp\">\n<thead>\n<tr>\n<th scope=col><\/th>\n<th scope=col>\u039c\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03bd \u0395\u03bc\u03b2\u03ad\u03bb\u03b5\u03b9\u03b1 (ERR)<\/th>\n<th scope=col>\u039c\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf\u03c5\u03c2 \u0391\u03ba\u03cc\u03bb\u03bf\u03c5\u03b8\u03bf\u03c5\u03c2<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<th scope=row>\u03a4\u03cd\u03c0\u03bf\u03c2<\/th>\n<td>\u0391\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u00f7 \u0395\u03bc\u03b2\u03ad\u03bb\u03b5\u03b9\u03b1 \u00d7 100<\/td>\n<td>\u0391\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u00f7 \u0391\u03ba\u03cc\u03bb\u03bf\u03c5\u03b8\u03bf\u03b9 \u00d7 100<\/td>\n<\/tr>\n<tr>\n<th scope=row>\u0391\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1<\/th>\n<td>\u03a5\u03c8\u03b7\u03bb\u03ae (\u03bc\u03b5\u03c4\u03c1\u03ac \u03cc\u03c3\u03bf\u03c5\u03c2 \u03c4\u03bf \u03b5\u03af\u03b4\u03b1\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac)<\/td>\n<td>\u039c\u03ad\u03c4\u03c1\u03b9\u03b1 (\u03c5\u03c0\u03b5\u03c1\u03c4\u03b9\u03bc\u03ac \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b9\u03ba\u03c1\u03bf\u03cd\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd\u03c2)<\/td>\n<\/tr>\n<tr>\n<th scope=row>\u0399\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1<\/th>\n<td>\u0391\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03bf\u03c5 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2<\/td>\n<td>\u03a3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2<\/td>\n<\/tr>\n<tr>\n<th scope=row>\u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/th>\n<td>\u039c\u03cc\u03bd\u03bf \u03c3\u03c4\u03b1 \u03b4\u03b9\u03ba\u03ac \u03c3\u03bf\u03c5 Insights<\/td>\n<td>\u0394\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b1 (\u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03c9\u03bd)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><figcaption>\u03a0\u03b7\u03b3\u03ae: <a href=\"https:\/\/www.socialinsider.io\/blog\/how-to-calculate-engagement-rate\/\" rel=\"nofollow noopener\" target=\"_blank\">Socialinsider 2026<\/a>.<\/figcaption><\/figure>\n<p><mark>\u039f \u03c4\u03cd\u03c0\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03c9\u03bd \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03bf\u03c5.<\/mark> \u03a4\u03bf reach \u03bc\u03b9\u03b1\u03c2 \u03b1\u03bd\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 followers, \u03bf\u03c0\u03cc\u03c4\u03b5 \u03b1\u03c5\u03c4\u03cc\u03c2 \u03bf \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b2\u03b3\u03ac\u03b6\u03b5\u03b9 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac. \u0394\u03b9\u03ac\u03bb\u03b5\u03be\u03b5 \u03ad\u03bd\u03b1\u03bd \u03c4\u03cd\u03c0\u03bf \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03ad \u03c4\u03bf\u03bd \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac, \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03b7\u03bd \u03c0\u03bf\u03c1\u03b5\u03af\u03b1 \u03c3\u03bf\u03c5.<\/p>\n<h2>\u03a4\u03b9 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cc \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03bf 2026<\/h2>\n<p>\u0397 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ba\u03bf\u03cd \u03bc\u03ad\u03c3\u03bf\u03c5 \u03cc\u03c1\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03b7, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03b1. \u0397 Quid (\u03c0\u03c1\u03ce\u03b7\u03bd Rival IQ) \u03b4\u03af\u03bd\u03b5\u03b9 \u03b4\u03b9\u03ac\u03bc\u03b5\u03c3\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc 0,30% \u03b3\u03b9\u03b1 \u03c4\u03bf 2026 (\u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf\u03c5\u03c2 followers). \u0397 Socialinsider \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf 0,45% \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03c4\u03c1\u03af\u03bc\u03b7\u03bd\u03bf \u03c4\u03bf\u03c5 2026. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03b7 Hootsuite \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 3,5% \u03ba\u03b1\u03b9 \u03c4\u03bf <a href=\"https:\/\/buffer.com\/resources\/state-of-social-media-engagement-2026\/\" rel=\"nofollow noopener\" target=\"_blank\">Buffer<\/a> 5,5% \u03b3\u03b9\u03b1 \u03c4\u03bf 2025, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03bf reach.<\/p>\n<p>\u03a4\u03bf \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03c0\u03b1\u03af\u03b6\u03b5\u03b9 \u03c1\u03cc\u03bb\u03bf. \u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03b7\u03c2 HypeAuditor \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03af \u03bc\u03b5 1.000 \u03ad\u03c9\u03c2 5.000 followers \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf 4,8%. \u03a4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c0\u03ad\u03c6\u03c4\u03b5\u03b9 \u03c3\u03c4\u03bf 1,2% \u03b3\u03b9\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd\u03c2 \u03bc\u03b5 20.000 \u03ad\u03c9\u03c2 100.000 followers \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf 1,0% \u03b3\u03b9\u03b1 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc 100.000 \u03ad\u03c9\u03c2 1 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03bf. \u038c\u03c3\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc, \u03c4\u03cc\u03c3\u03bf \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03b5\u03cd\u03b5\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2.<\/p>\n<p>\u039f \u03ba\u03bb\u03ac\u03b4\u03bf\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03b5\u03be\u03af\u03c3\u03bf\u03c5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7 <a href=\"https:\/\/apaya.com\/blog\/social-media-benchmarks\" rel=\"nofollow noopener\" target=\"_blank\">Rival IQ<\/a> \u03b3\u03b9\u03b1 \u03c4\u03bf 2025 (\u03b1\u03bd\u03ac follower), \u03bf \u03ba\u03bb\u03ac\u03b4\u03bf\u03c2 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03c4\u03ce\u03bd \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b9\u03ac\u03bc\u03b5\u03c3\u03bf 0,40%, \u03bf\u03b9 \u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 0,26%, \u03b7 \u03bc\u03cc\u03b4\u03b1 0,15% \u03ba\u03b1\u03b9 \u03b7 \u03bf\u03bc\u03bf\u03c1\u03c6\u03b9\u03ac 0,14%. \u0388\u03bd\u03b1 \u03ba\u03bf\u03bc\u03bc\u03c9\u03c4\u03ae\u03c1\u03b9\u03bf \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03c4\u03b1 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5 \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b9\u03bf (\u03c0\u03bf\u03c5 \u03c6\u03c4\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf 2,10%).<\/p>\n<figure class=\"gfx gfx-bars\" id=\"g2\" role=\"group\" aria-label=\"\u03a0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u00ab\u03ba\u03b1\u03bb\u03cc\u00bb \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc; \u0395\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9\">\n<div class=\"gx-h\"><span class=\"gx-k\">\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u00b7 \u0391\u03bd\u03ac \u03ba\u03bb\u03ac\u03b4\u03bf<\/span><strong>\u03a0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u00ab\u03ba\u03b1\u03bb\u03cc\u00bb \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc; \u0395\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9<\/strong><\/p>\n<p>\u0394\u03b9\u03ac\u03bc\u03b5\u03c3\u03bf engagement rate \u03c3\u03c4\u03bf Instagram (\u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03ba\u03cc\u03bb\u03bf\u03c5\u03b8\u03bf\u03c5\u03c2) \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5\u03c2.<\/p>\n<\/div>\n<div class=\"gx-bars\">\n<div class=\"gx-bar-row gx-hi\"><span>\u0395\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7<\/span><\/p>\n<div class=\"gx-bar gx-in\" style=\"--v:1.0000;--d:0\"><i><\/i><b>2,10%<\/b><\/div>\n<\/div>\n<div class=\"gx-bar-row\"><span>\u0395\u03c3\u03c4\u03af\u03b1\u03c3\u03b7 &amp; \u03a4\u03c1\u03cc\u03c6\u03b9\u03bc\u03b1<\/span><\/p>\n<div class=\"gx-bar\" style=\"--v:0.1905;--d:1\"><i><\/i><b>0,40%<\/b><\/div>\n<\/div>\n<div class=\"gx-bar-row\"><span>\u0391\u03bb\u03ba\u03bf\u03cc\u03bb<\/span><\/p>\n<div class=\"gx-bar\" style=\"--v:0.1762;--d:2\"><i><\/i><b>0,37%<\/b><\/div>\n<\/div>\n<div class=\"gx-bar-row\"><span>\u03a7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac<\/span><\/p>\n<div class=\"gx-bar\" style=\"--v:0.1238;--d:3\"><i><\/i><b>0,26%<\/b><\/div>\n<\/div>\n<div class=\"gx-bar-row\"><span>\u039c\u03cc\u03b4\u03b1<\/span><\/p>\n<div class=\"gx-bar\" style=\"--v:0.0714;--d:4\"><i><\/i><b>0,15%<\/b><\/div>\n<\/div>\n<div class=\"gx-bar-row\"><span>\u03a5\u03b3\u03b5\u03af\u03b1 &amp; \u039f\u03bc\u03bf\u03c1\u03c6\u03b9\u03ac<\/span><\/p>\n<div class=\"gx-bar\" style=\"--v:0.0667;--d:5\"><i><\/i><b>0,14%<\/b><\/div>\n<\/div>\n<\/div><figcaption>\u03a0\u03b7\u03b3\u03ae: <a href=\"https:\/\/apaya.com\/blog\/social-media-benchmarks\" rel=\"nofollow noopener\" target=\"_blank\">Rival IQ 2025<\/a>.<\/figcaption><\/figure>\n<p>\u0393\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03b7 Sprout Social \u03b8\u03b5\u03c9\u03c1\u03b5\u03af \u03cc\u03c4\u03b9 <mark>\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03ac\u03bd\u03c9 \u03c4\u03bf\u03c5 1% (\u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf\u03c5\u03c2 followers) \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2<\/mark>, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c4\u03ac\u03c3\u03c3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c3\u03c4\u03bf \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03bf 25% \u03c4\u03c9\u03bd brands. \u039f\u03b9 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03bf\u03cd\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf Instagram \u03c0\u03ad\u03c6\u03c4\u03b5\u03b9. \u03a4\u03bf Buffer \u03ba\u03b1\u03c4\u03ad\u03b3\u03c1\u03b1\u03c8\u03b5 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 26% \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf 2024, \u03b5\u03bd\u03ce \u03b7 Emplifi \u03b5\u03af\u03b4\u03b5 \u03c4\u03bf \u03b4\u03b9\u03ac\u03bc\u03b5\u03c3\u03bf engagement \u03bd\u03b1 \u03c0\u03ad\u03c6\u03c4\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf 17% \u03c3\u03c4\u03b9\u03c2 \u03b1\u03c1\u03c7\u03ad\u03c2 \u03c4\u03bf\u03c5 2024 \u03c3\u03b5 \u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc 10% \u03c3\u03c4\u03b1 \u03c4\u03ad\u03bb\u03b7 \u03c4\u03bf\u03c5 2025.<\/p>\n<h2>\u03a0\u03bf\u03cd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03b1 Insights<\/h2>\n<p>\u03a4\u03bf Instagram \u03b4\u03b5\u03bd \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc engagement rate, \u03bf\u03c0\u03cc\u03c4\u03b5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bb\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03cd\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b1 Insights.<\/p>\n<ol>\n<li>\u0392\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03bf \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c3\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c2 (Business \u03ae Creator).<\/li>\n<li>\u0386\u03bd\u03bf\u03b9\u03be\u03b5 \u03c4\u03b1 Insights (\u03bc\u03ad\u03c3\u03c9 \u03c4\u03bf\u03c5 Professional Dashboard).<\/li>\n<li>\u03a0\u03ac\u03c4\u03b1 \u03c4\u03bf \u03bc\u03b5\u03bd\u03bf\u03cd (dropdown) \u03c3\u03c4\u03bf \u03c0\u03ac\u03bd\u03c9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03bf\u03b8\u03cc\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03ac\u03bb\u03b5\u03be\u03b5 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 (\u03ad\u03c9\u03c2 90 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03c0\u03af\u03c3\u03c9).<\/li>\n<li>\u03a0\u03ac\u03c4\u03b1 \u03c4\u03bf \u00abi\u00bb \u03c0\u03ac\u03bd\u03c9 \u03b4\u03b5\u03be\u03b9\u03ac \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u03bf\u03c1\u03b9\u03c3\u03bc\u03cc \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2.<\/li>\n<li>\u03a3\u03c4\u03b7\u03bd \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u00abOverview\u00bb \u03c0\u03ac\u03c4\u03b1 \u00abInteractions\u00bb. \u039a\u03ac\u03bd\u03b5 scroll \u03c3\u03c4\u03bf \u00abBy interaction\u00bb \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b5\u03b9\u03c2 likes, \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1, saves \u03ba\u03b1\u03b9 shares.<\/li>\n<li>\u0393\u03b9\u03b1 \u03bc\u03af\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03bd\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03ae reel, \u03c0\u03ac\u03c4\u03b1 \u00abView insights\u00bb \u03b1\u03c0\u03cc \u03ba\u03ac\u03c4\u03c9. \u0393\u03b9\u03b1 story \u03ae live, \u03ba\u03ac\u03bd\u03b5 swipe up \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b5\u03b9\u03c2 Views, Viewers, Interactions, Accounts engaged \u03ba\u03b1\u03b9 Profile activity.<\/li>\n<li>\u03a3\u03b7\u03bc\u03b5\u03af\u03c9\u03c3\u03b5 \u03c4\u03bf Reach\/Viewers \u03ba\u03b1\u03b9 \u03c4\u03b1 Interactions. \u03a5\u03c0\u03bf\u03bb\u03cc\u03b3\u03b9\u03c3\u03b5 \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc: Interactions \u00f7 Reach (Viewers) \u00d7 100 \u03ae Interactions \u00f7 Followers \u00d7 100.<\/li>\n<li>\u0393\u03b9\u03b1 \u03c4\u03bf\u03bd \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03c0\u03bf\u03bb\u03bb\u03ce\u03bd \u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd: \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5, \u03b4\u03b9\u03b1\u03af\u03c1\u03b5\u03c3\u03b5 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c4\u03c9\u03bd \u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 followers \u03ae \u03c4\u03bf reach (\u03b5\u03c0\u03af 100). \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac \u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf \u03c4\u03cd\u03c0\u03bf.<\/li>\n<\/ol>\n<figure class=\"gfx gfx-ph\" id=\"g3\" role=\"group\" aria-label=\"\u03a0\u03bf\u03cd \u03b8\u03b1 \u03b2\u03c1\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c3\u03bf\u03c5 \u03c3\u03c4\u03b1 Insights\">\n<div class=\"gx-h\"><span class=\"gx-k\">\u039f\u03b4\u03b7\u03b3\u03cc\u03c2 \u00b7 \u0395\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae<\/span><strong>\u03a0\u03bf\u03cd \u03b8\u03b1 \u03b2\u03c1\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c3\u03bf\u03c5 \u03c3\u03c4\u03b1 Insights<\/strong><\/p>\n<p>\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b4\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03b2\u03ad\u03bb\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03ce\u03bd \u03c3\u03bf\u03c5 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae.<\/p>\n<\/div>\n<div class=\"gx-phs\">\n<div class=\"gx-ph\" style=\"--d:0\">\n<div class=\"gx-scr\">\n<div class=\"gx-top\"><span>\u2039<\/span><b>Professional Dashboard<\/b><\/div>\n<div class=\"gx-row gx-on\"><span>Account insights<\/span><i>\u203a<\/i><\/div>\n<div class=\"gx-row\"><span>Ad tools<\/span><i>\u203a<\/i><\/div>\n<div class=\"gx-row\"><span>Branded content<\/span><i>\u203a<\/i><\/div>\n<\/div>\n<p><b>1<\/b>\u039c\u03c0\u03b5\u03c2 \u03c3\u03c4\u03b1 Insights \u03b1\u03c0\u03cc \u03c4\u03bf Professional Dashboard \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03c3\u03bf\u03c5.<\/p>\n<\/div>\n<div class=\"gx-ph\" style=\"--d:1\">\n<div class=\"gx-scr\">\n<div class=\"gx-top\"><span>\u2039<\/span><b>Insights<\/b><\/div>\n<div class=\"gx-row\"><span>Last 7 Days<\/span><i>\u203a<\/i><\/div>\n<div class=\"gx-row\"><span>Last 30 Days<\/span><i>\u203a<\/i><\/div>\n<div class=\"gx-row gx-on\"><span>Last 90 Days<\/span><i>\u203a<\/i><\/div>\n<\/div>\n<p><b>2<\/b>\u0395\u03c0\u03af\u03bb\u03b5\u03be\u03b5 \u03c4\u03bf \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 (\u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 90 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03c0\u03af\u03c3\u03c9).<\/p>\n<\/div>\n<div class=\"gx-ph\" style=\"--d:2\">\n<div class=\"gx-scr\">\n<div class=\"gx-top\"><span>\u2039<\/span><b>Overview<\/b><\/div>\n<div class=\"gx-row\"><span>Accounts reached<\/span><i>\u203a<\/i><\/div>\n<div class=\"gx-row\"><span>Accounts engaged<\/span><i>\u203a<\/i><\/div>\n<div class=\"gx-row gx-on\"><span>Interactions<\/span><i>\u203a<\/i><\/div>\n<\/div>\n<p><b>3<\/b>\u03a0\u03ac\u03c4\u03b1 \u03c3\u03c4\u03b1 Interactions \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b5\u03b9\u03c2 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ac likes, \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1, saves \u03ba\u03b1\u03b9 shares.<\/p>\n<\/div>\n<div class=\"gx-ph\" style=\"--d:3\">\n<div class=\"gx-scr\">\n<div class=\"gx-top\"><span>\u2039<\/span><b>Post<\/b><\/div>\n<div class=\"gx-row gx-on\"><span>View insights<\/span><i>\u203a<\/i><\/div>\n<div class=\"gx-row\"><span>Boost post<\/span><i>\u203a<\/i><\/div>\n<div class=\"gx-row\"><span>Edit<\/span><i>\u203a<\/i><\/div>\n<\/div>\n<p><b>4<\/b>\u0395\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac, \u03c0\u03ac\u03c4\u03b1 \u00abView insights\u00bb \u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03bd\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7.<\/p>\n<\/div>\n<\/div>\n<p class=\"gx-phs-hint\">\u03a3\u03cd\u03c1\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u2192<\/p><figcaption>\u03a3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03b5\u03b9\u03ba\u03cc\u03bd\u03b9\u03c3\u03b7. \u03a4\u03b1 \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1 \u03c4\u03c9\u03bd \u03ba\u03bf\u03c5\u03bc\u03c0\u03b9\u03ce\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03bb\u03af\u03b3\u03bf \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ad\u03ba\u03b4\u03bf\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2. \u03a0\u03b7\u03b3\u03ae: <a href=\"https:\/\/help.instagram.com\/788388387972460\" rel=\"nofollow noopener\" target=\"_blank\">Instagram Help Center 2025<\/a>.<\/figcaption><\/figure>\n<div class=\"note\">\n<p>\u0391\u03bd \u03b4\u03b5\u03bd \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03b9\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03b1\u03bd\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac, \u03b4\u03b9\u03ac\u03bb\u03b5\u03be\u03b5 \u03c4\u03b9\u03c2 10 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b5\u03c2 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c3\u03bf\u03c5. \u03a0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2, \u03b4\u03b9\u03b1\u03af\u03c1\u03b5\u03c3\u03b5 \u03bc\u03b5 \u03c4\u03bf 10 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03b5\u03c6\u03ac\u03c1\u03bc\u03bf\u03c3\u03b5 \u03c4\u03bf\u03bd \u03c4\u03cd\u03c0\u03bf. \u0388\u03c4\u03c3\u03b9 \u03b3\u03bb\u03b9\u03c4\u03ce\u03bd\u03b5\u03b9\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf.<\/p>\n<\/p><\/div>\n<h2>\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03bf\u03b8\u03cc\u03bd\u03b7 \u03c3\u03bf\u03c5<\/h2>\n<p>\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd Insights \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03b8\u03ad\u03c4\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b5\u03af\u03c2 \u03c4\u03b7\u03bd \u03bf\u03c1\u03bf\u03bb\u03bf\u03b3\u03af\u03b1. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7 Meta (\u03bc\u03ad\u03c3\u03c9 \u03c4\u03bf\u03c5 <a href=\"https:\/\/www.postzen.dev\/blog\/instagram-insights-explained\" rel=\"nofollow noopener\" target=\"_blank\">PostZen<\/a>), \u03c4\u03b1 Views \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c0\u03cc\u03c3\u03b5\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c0\u03b1\u03af\u03c7\u03c4\u03b7\u03ba\u03b5 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03cc \u03c3\u03bf\u03c5, \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03ae\u03c8\u03b5\u03b9\u03c2. \u0391\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03b4\u03b5\u03b9 \u03c4\u03bf reel \u03c3\u03bf\u03c5 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2, \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03c1\u03af\u03b1 Views.<\/p>\n<p>\u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03bf\u03b9 Viewers (\u03ae Reach) \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03bf\u03af \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03af \u03c0\u03bf\u03c5 \u03b5\u03af\u03b4\u03b1\u03bd \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf. \u039f\u03b9 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ad\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03ac\u03c4\u03bf\u03bc\u03bf \u03bc\u03b5\u03c4\u03c1\u03bf\u03cd\u03bd \u03c9\u03c2 \u03ad\u03bd\u03b1\u03c2 Viewer. \u03a4\u03b1 Interactions \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd likes, \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1, saves \u03ba\u03b1\u03b9 shares. \u03a4\u03bf Accounts engaged \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03cc\u03c3\u03bf\u03b9 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03bf\u03af \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03af \u03ad\u03ba\u03b1\u03bd\u03b1\u03bd \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2.<\/p>\n<p>\u03a3\u03c4\u03b1 stories, \u03c4\u03b1 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf Profile activity, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03b1 \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03bf link \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c6\u03af\u03bb. \u0393\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c5\u03c4\u03bf\u03cd\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03cd\u03c2, \u03b7 <a href=\"https:\/\/www.instabot.gr\/blog\/analysi-antagonismou-instagram\/\" target=\"_blank\">\u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u03c3\u03c4\u03bf Instagram<\/a> \u03b4\u03af\u03bd\u03b5\u03b9 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c4\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf \u03c3\u03bf\u03c5.<\/p>\n<h2>\u03a0\u03ce\u03c2 \u03b8\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03bf\u03c5<\/h2>\n<p>\u0397 \u03bc\u03bf\u03c1\u03c6\u03ae \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c0\u03b1\u03af\u03b6\u03b5\u03b9 \u03c1\u03cc\u03bb\u03bf. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7 <a href=\"https:\/\/www.socialinsider.io\/social-media-benchmarks\/instagram\" rel=\"nofollow noopener\" target=\"_blank\">Socialinsider<\/a> (2025), \u03c4\u03b1 carousels \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03ad\u03c3\u03bf engagement 0,55% (\u03b1\u03bd\u03ac \u03b1\u03ba\u03cc\u03bb\u03bf\u03c5\u03b8\u03bf) \u03ba\u03b1\u03b9 \u03c4\u03b1 reels 0,52%, \u03b5\u03bd\u03ce \u03bf\u03b9 \u03b1\u03c0\u03bb\u03ad\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2 \u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf 0,37%. \u0397 <a href=\"https:\/\/www.dashsocial.com\/social-media-benchmarks\/instagram\" rel=\"nofollow noopener\" target=\"_blank\">Dash Social<\/a> \u03b3\u03b9\u03b1 \u03c4\u03bf 2026 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03b1 reels \u03c3\u03c4\u03bf 2,7% \u03ba\u03b1\u03b9 \u03c4\u03b1 carousels \u03c3\u03c4\u03bf 1,4%.<\/p>\n<p>\u0397 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03c9\u03bd \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd. \u0388\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03c9\u03bd Metricool \u03ba\u03b1\u03b9 HypeAuditor (\u03c3\u03b5 700 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2) \u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03cc\u03c4\u03b9 2-3 \u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03bc\u03ad\u03c3\u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03c9\u03bd 19%, \u03b5\u03bd\u03ce 10 \u03ba\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03b5\u03b2\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c3\u03c4\u03bf 79%. \u03a9\u03c2 \u03ce\u03c1\u03b1 \u03b1\u03b9\u03c7\u03bc\u03ae\u03c2 \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 8 \u03bc.\u03bc. (\u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03ce\u03c1\u03b1). \u0391\u03bd \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03b5\u03cd\u03b5\u03c3\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c1\u03c5\u03b8\u03bc\u03cc, \u03ad\u03bd\u03b1 <a href=\"https:\/\/www.instabot.gr\/blog\/programma-anartiseon-instagram\/\" target=\"_blank\">\u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03b3\u03b9\u03b1 Instagram<\/a> \u03b8\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9.<\/p>\n<figure class=\"gfx gfx-stats\" id=\"g4\" role=\"group\" aria-label=\"\u03a4\u03b9 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf Instagram\">\n<div class=\"gx-h\"><span class=\"gx-k\">\u0391\u03c1\u03b9\u03b8\u03bc\u03bf\u03af \u00b7 \u0391\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7<\/span><strong>\u03a4\u03b9 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf Instagram<\/strong><\/p>\n<p>\u03a3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c0\u03ce\u03c2 \u03b7 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03bf\u03bd \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c3\u03bf\u03c5.<\/p>\n<\/div>\n<div class=\"gx-kpis\">\n<div><b>21%<\/b><span>\u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf engagement \u03cc\u03c4\u03b1\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac\u03c2 \u03c3\u03c4\u03b1 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1<\/span><\/div>\n<div><b>79%<\/b><span>\u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03c9\u03bd \u03bc\u03b5 10+ \u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1<\/span><\/div>\n<div><b>3x<\/b><span>\u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 likes \u03ba\u03b1\u03b9 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03c3\u03c4\u03bf\u03c5\u03c2 influencers \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c4\u03c9\u03bd brands<\/span><\/div>\n<\/div><figcaption>\u03a0\u03b7\u03b3\u03ad\u03c2: <a href=\"https:\/\/buffer.com\/resources\/state-of-social-media-engagement-2026\/\" rel=\"nofollow noopener\" target=\"_blank\">Buffer 2025<\/a>, <a href=\"https:\/\/metricool.com\/press-release-instagram-content-playbook\/\" rel=\"nofollow noopener\" target=\"_blank\">Metricool 2025<\/a>.<\/figcaption><\/figure>\n<p>\u0397 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03bf\u03c5 Buffer \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac\u03c2 \u03c3\u03c4\u03b1 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1, \u03c4\u03bf \u03bc\u03ad\u03c3\u03bf engagement \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac 21%. \u0391\u03bd \u03b1\u03c6\u03b9\u03b5\u03c1\u03ce\u03bd\u03b5\u03b9\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03bf \u03b1\u03bb\u03b3\u03cc\u03c1\u03b9\u03b8\u03bc\u03bf\u03c2 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03cc \u03c3\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03c9\u03b8\u03b5\u03af.<\/p>\n<h2>\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/h2>\n<details>\n<summary>\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf engagement rate Instagram;<\/summary>\n<p>\u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03cc\u03c3\u03bf\u03b9 \u03b1\u03c0\u03cc \u03cc\u03c3\u03bf\u03c5\u03c2 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03cc \u03c3\u03bf\u03c5 (\u03ae \u03c3\u03b5 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd) \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03bf\u03cd\u03bd \u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc \u03ba\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 like, \u03c3\u03c7\u03cc\u03bb\u03b9\u03bf, save \u03ae share.<\/p>\n<\/details>\n<details>\n<summary>\u03a0\u03ce\u03c2 \u03b2\u03bb\u03ad\u03c0\u03c9 \u03c4\u03bf engagement rate \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03bc\u03bf\u03c5 \u03c3\u03c4\u03bf Instagram;<\/summary>\n<p>\u03a4\u03bf Instagram \u03b4\u03b5\u03bd \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03c0\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b1 Insights, \u03bd\u03b1 \u03b4\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 (Interactions) \u03ba\u03b1\u03b9 \u03c4\u03bf Reach, \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03af\u03c1\u03b5\u03c3\u03b7, \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03b1\u03c3\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b5\u03c0\u03af 100.<\/p>\n<\/details>\n<details>\n<summary>\u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd calculator \u03b3\u03b9\u03b1 \u03c4\u03bf engagement rate Instagram;<\/summary>\n<p>\u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03ac \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c5\u03c2 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03bf\u03cd. \u039f \u03c0\u03b9\u03bf \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 Insights \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7 \u03bc\u03b5 \u03c4\u03b7 \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ac\u03c2.<\/p>\n<\/details>\n<details>\n<summary>\u03a4\u03b9 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cc engagement rate Instagram \u03c4\u03bf 2026;<\/summary>\n<p>\u0395\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf. \u0393\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03ad\u03bd\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03ac\u03bd\u03c9 \u03c4\u03bf\u03c5 1% (\u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf\u03c5\u03c2 followers) \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03ba\u03b1\u03bb\u03cc. \u0391\u03bd \u03bc\u03b5\u03c4\u03c1\u03ac\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf reach, \u03c4\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1, \u03b3\u03cd\u03c1\u03c9 \u03c3\u03c4\u03bf 3% \u03bc\u03b5 5%.<\/p>\n<\/details>\n<p>\u0397 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c7\u03c1\u03cc\u03bd\u03bf. \u03a4\u03bf InstaBot \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b1 <a href=\"https:\/\/www.instabot.gr\/leitourgies\/apotelesmata\/\" target=\"_blank\">\u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03b4\u03af\u03ba\u03c4\u03c5\u03b1<\/a> \u03c3\u03b5 \u03bc\u03af\u03b1 \u03bf\u03b8\u03cc\u03bd\u03b7 (reach, likes, \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1, followers), \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c2 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03ae \u03c3\u03bf\u03c5 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c7\u03ac\u03bd\u03b5\u03c3\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03b1 \u03bc\u03b5\u03bd\u03bf\u03cd.<\/p>\n<h2>\u03a0\u03b7\u03b3\u03ad\u03c2<\/h2>\n<ul>\n<li><a href=\"https:\/\/sproutsocial.com\/insights\/instagram-engagement-rate\/\" rel=\"nofollow noopener\" target=\"_blank\">Sprout Social \u2013 Instagram Engagement Rate: Formula + Tips<\/a><\/li>\n<li><a href=\"https:\/\/blog.hootsuite.com\/calculate-engagement-rate\/\" rel=\"nofollow noopener\" target=\"_blank\">Hootsuite \u2013 How to calculate engagement rate in 2026<\/a><\/li>\n<li><a href=\"https:\/\/www.socialinsider.io\/blog\/how-to-calculate-engagement-rate\/\" rel=\"nofollow noopener\" target=\"_blank\">Socialinsider \u2013 How to Calculate the Engagement Rate for All Social Media Platforms<\/a><\/li>\n<li><a href=\"https:\/\/later.com\/blog\/instagram-engagement-rate\/\" rel=\"nofollow noopener\" target=\"_blank\">Later \u2013 How to calculate your Instagram engagement rate in 2026<\/a><\/li>\n<li><a href=\"https:\/\/www.socialinsider.io\/social-media-benchmarks\/instagram\" rel=\"nofollow noopener\" target=\"_blank\">Socialinsider \u2013 2026 Instagram Organic Benchmarks<\/a><\/li>\n<li><a href=\"https:\/\/apaya.com\/blog\/social-media-benchmarks\" rel=\"nofollow noopener\" target=\"_blank\">Rival IQ \u2013 2025 Social Media Industry Benchmark Report (\u03bc\u03ad\u03c3\u03c9 Apaya)<\/a><\/li>\n<li><a href=\"https:\/\/www.dashsocial.com\/social-media-benchmarks\/instagram\" rel=\"nofollow noopener\" target=\"_blank\">Dash Social \u2013 2026 Instagram Benchmark Report<\/a><\/li>\n<li><a href=\"https:\/\/buffer.com\/resources\/state-of-social-media-engagement-2026\/\" rel=\"nofollow noopener\" target=\"_blank\">Buffer \u2013 The State of Social Media Engagement in 2026<\/a><\/li>\n<li><a href=\"https:\/\/metricool.com\/press-release-instagram-content-playbook\/\" rel=\"nofollow noopener\" target=\"_blank\">Metricool &#038; HypeAuditor \u2013 Instagram Content Playbook 2025<\/a><\/li>\n<li><a href=\"https:\/\/datareportal.com\/reports\/digital-2025-greece\" rel=\"nofollow noopener\" target=\"_blank\">DataReportal \u2013 Digital 2025: Greece<\/a><\/li>\n<li><a href=\"https:\/\/napoleoncat.com\/stats\/instagram-users-in-greece\/\" rel=\"nofollow noopener\" target=\"_blank\">NapoleonCat \u2013 Instagram users in Greece<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u039c\u03ac\u03b8\u03b5 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03c3\u03bf\u03c5, \u03c0\u03bf\u03cd \u03b8\u03b1 \u03b2\u03c1\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 benchmarks \u03c4\u03bf\u03c5 2026 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf \u03c3\u03bf\u03c5.<\/p>\n","protected":false},"author":1,"featured_media":74,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"Engagement rate Instagram: \u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9","rank_math_description":"\u0391\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b5 \u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf engagement rate Instagram, \u03c0\u03ce\u03c2 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03bc\u03b5 \u03b4\u03cd\u03bf \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5.","rank_math_focus_keyword":"engagement rate instagram","isi_audio":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-31","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"_links":{"self":[{"href":"https:\/\/www.instabot.gr\/blog\/wp-json\/wp\/v2\/posts\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.instabot.gr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.instabot.gr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.instabot.gr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.instabot.gr\/blog\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":1,"href":"https:\/\/www.instabot.gr\/blog\/wp-json\/wp\/v2\/posts\/31\/revisions"}],"predecessor-version":[{"id":75,"href":"https:\/\/www.instabot.gr\/blog\/wp-json\/wp\/v2\/posts\/31\/revisions\/75"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.instabot.gr\/blog\/wp-json\/wp\/v2\/media\/74"}],"wp:attachment":[{"href":"https:\/\/www.instabot.gr\/blog\/wp-json\/wp\/v2\/media?parent=31"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.instabot.gr\/blog\/wp-json\/wp\/v2\/categories?post=31"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.instabot.gr\/blog\/wp-json\/wp\/v2\/tags?post=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}